Want a real drink of water? Virtually? That is to say a digital bottle of water making you thirsty? No, not a drink, maybe you just want to write your name on it and save it for later? K…well…we’re not quite as clear as the water they bottle at Nestle, but we sure do love to drink it. Working on a multi-agency, multi-asset, digital pitch, The ID Corp. McCann NY, and Transistor Studios all aligned forces to pull off one of the fanciest asset preparations we’ve ever done.
