It was a busy summer of 2009 for the IDC and Wieden Kennedy as we built an online and out of home campaign that counted down to the “Human Race”. This international event not only spanned five major US cities, but also spanned the globe. With RGA providing the data feed we built banner ads that not only supported the offline campaign, but also tracked how many miles each city had run, how many calories they had burned, and how each city would place on race day.
+ Banner Animation
+ Banner Data and Approximation Engine
+ Home Page Take-Overs
+ Out-Of-Home Billboard Design and Execution
+ Out-Of-Home Advan Design and Execution (vans with plasma screens that toured around the country broadcasting countdowns)
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